philips Cinema219 Philips launches Philips Cinema 21:9 exclusively in the UAE

Philips Cinema 21:9, the world's first cinema-proportioned LCD television.

Philips brings the ultimate cinematic viewing experience home with the world’s first cinema-proportioned LCD television, according to AMEInfo

Cinema 21:9 lets you enjoy movies as you would in the cinema. Movies are displayed in the 21:9 aspect ratio – exactly as the director intended – on its 56″ Full-HD screen.

Cinema 21:9 is the world’s first TV to deliver a true cinematic viewing experience in the comfort of the home. Traditional LCD televisions compromise on the cinematic viewing experience either by changing the aspect ratio to fill the screen – losing the full scope of the original shot – or by inserting distracting black bars (letterboxing) at the top and bottom of the screen. Cinema 21:9 overcomes these issues and perfectly displays 2.39:1 movie material to give the viewer an uncompromised and absorbing cinematic viewing experience.

Cinema 21:9 is available exclusively in Sharaf DG Times Square, Dubai Mall and DG For You in Dubai Marina.

Click here to read full story from AMEInfo

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