Molteni&C Dada launched its first Middle Eastern showroom on 24th October 2009, bringing a new design concept to the region.
This exciting venture was created in partnership with FINASI, a Dubai-based company established in 2007, which manages the distribution of brands from the contract building and architecture sectors. The Italian themed launch event was attended by Dubai’s finest architects and designers, and was held in the FINASI showroom located on Al Ittihad Road, Deira in Dubai. The guests were awed by the contemporary pieces and minimalistic yet super comfortable furnishings.
The new 600 square metre show-space hosts a Molteni&C Dada home collection: day and night systems, bookcases, upholstered furnishings, beds and wardrobes, tables and accessories. The furnishings designed by protagonists of international design – Jean Nouvel, Foster+Partners, Patricia Urquiola, Arik Levy, Rodolfo Dordoni, Ferruccio Laviani, Luca Meda and Hannes Wettstein – are present in Dubai, in addition to kitchens Tivalì, Hi-Line and Banco, by Dante Bonuccelli, Ferruccio Laviani and Luca Meda. The major area of the showroom is dedicated to office spaces is fitted with products by Citterio, a firm which along with Unifor, is part of the Molteni Group.
“Molteni Group is elated to be entering the UAE. This is a dynamic market that yields great potential for us, particularly in light of the fact that there are a big number of projects both ongoing and complete. In addition to this, we believe that there is an abundance of savvy consumers who recognize the quality and refinement offered by the group’s product range.” said Mr. Carlo Molteni, C.E.O. of the Molteni Group.
The group now strengthens its worldwide presence by expanding into the Middle East region, following the recent opening of Molteni&C Dada showrooms in the Far East – Bangkok, Seoul and Jakarta. All Molteni products are made in Italy and are of the highest quality. These great classics have been won international awards for contemporary design styles.
Source: Company news release
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