With consumers packing supermarkets across the country looking for the best in Ramadan offerings, retail spending for some has reached a year-long high as UAE retailer aswaaq announces a projected 40% increase in overall monthly sales across its network. In addition to being one of the year’s busiest promotional periods, Ramadan is also a chance to gauge merchandise popularity and for retailers to build long-term relationships with the communities in which they operate.
This year, aswaaq launched its Ramadan offerings to bring to life the holy month spirit for its visitors. Following individual product promotions and new store-wide offers, aswaaq footfall during the first half of Ramadan has increased by over 15% compared to the monthly average, and the company says they are expecting to maintain that pace in the coming weeks.
Giving customers something extra has been an important part of the company’s success during the holy month. shoppers spending AED 1000 or more for instance, have the opportunity to get an additional AED 1000 of spending at any aswaaq location, by receiving a booklet of 100 coupons each redeemable for AED 10 off their next purchase. Looking at individual consumer groups, aswaaq WAFA loyalty members also receive an additional 10% off specified daily fresh products during the month of Ramadan. The implementation of an expanded delivery service adds to the monthly specials, giving residents across Dubai the chance to enjoy free delivery of all orders made for AED 50 or more. Moreover, aswaaq has introduced an Iftar pack for its customers worth only AED 10 and is already getting the desired demand on this package in all aswaaq centers.
“Many of the campaigns we run during Ramadan are designed in consideration of our customer’s feedback, responding to their needs and desires as provided through our ongoing customer satisfaction programme,” says Affan Khoori, Executive Director – Retail. “For our WAFA customers, we’ve seen over 20% increase in the number of transactions being made, totalling more than 40% growth in sales compared to the monthly average. Those numbers are even higher than last year’s Ramadan and demonstrate to us that we’re moving in the right direction.”
With peak hours shifting to the three hours immediately preceding the iftar meal, ensuring a positive customer experience is no simple task. In preparation of the rush on everything from fresh yogurt to rice and meats, aswaaq has spent extra time with its employees prior to the holy month. This includes the organisation of special Ramadan awareness programmes for non-Muslim employees to highlight the important practices and customs that are observed during the Holy Month.
“Ramadan is a time for people to come together and for us to share our experiences with the greater community,” adds Affan Khoori. “Keeping this in mind, we are eager to provide our visitors with an exceptional level of customer care as well as welcoming new visitors to a more authentic shopping experience.”
Source: news release
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