(from left): Ms.Pearl Chandrawansa, Director, Aaron Shum Group; Mr.Anan Fakhridden,Chairman, Gold and Jewellery Group; Mr.Aaron Shum, President, Aaron Shum Group; Mrs.Alice Shum, Director, Aaron Shum Group; and Mr.Stephen Wong, Regional Director-Middle East & Africa, Hong Kong Trade Development Council.
World-renowned jewellery wholesaler, Aaron Shum Jewelry, today, announced the opening of its Middle East headquarters in Dubai at Gold Land. The new office-cum-showroom will feature an exquisite collection of the world’s finest jewellery and time pieces, all underscored by the design aesthetics and elegance that are the hallmarks of Aaron Shum Group.
Regarded by the world’s gold and jewellery trade as a master jeweller, Mr Aaron Shum has a strong business imprint across the world with an established presence in Hong Kong, Japan, Europe, USA, Australia and China. The Dubai operations will serve as Aaron Shum Jewelry’s hub for the entire Middle East region and beyond.
With a strong manufacturing base in China and an international design team, Aaron Shum Jewelry adheres to the latest in manufacturing techniques and has many patents to its credit in jewellery design and production. The company has a well-experienced design team and creates unique fashion jewellery pieces based on the latest market trends.
Mr Aaron Shum said: “Over the past decade, Aaron Shum Jewelry has forged strong relationships with gold and jewellery retailers, designing and manufacturing exclusive jewellery brands for several leading retailers in the Middle East. With the opening of our Middle East headquarters in Dubai, we are consolidating our presence here and will embark on a focused regional expansion strategy.”
He added: “The new office will enable us to meet the growing demand from the region, and also offer retail customers the opportunity to source our world-renowned brands of jewellery and time pieces. Our Dubai showroom will uphold the characteristics that make the Aaron Shum Jewelry brand distinct – high quality, superior value and unmatched design excellence – all offered at direct factory rates.”
The brand Aaron Shum Jewelry is renowned among those who follow global trends. The varied range of jewellery and time pieces are showcased at international exhibitions, where visitors make pre-bookings. The opening of the new office-cum-showroom offers the opportunity to source these hugely sought after jewellery and time pieces here in Dubai at factory rates.
Among the exceptional products to be showcased at Aaron Shum Jewelry include the Coronet Solitaire, which is a world-wide patented design of the company. It amalgamates six diamonds on an elevated centrepiece to create a solitaire effect. Resembling a carat-sized diamond, it is offered at less than 10 per cent of the price. The Coronet Solitaire range features stylish rings, ear-rings, pendants, necklaces and bracelets.
Aaron Shum’s Gemtique collection features gemstones and jewels, set in variants of 18-carat white, rose and yellow gold. The vivid coloured genuine gemstones are cut and polished by Swarovski. La Posy Collection also blends coloured gemstones and jewels, and reflects the distinctive quality and superb cuts that Aaron Shum Jewelry has developed.
The jewellery will also showcase Miki pearls, Icestrella-Diamond, Charles & Colvard Created Moissanite, Inogems, Junior Diamond, Passport Diamond, Princess Ross and Treasure South Sea pearls. Among the superior watches at Aaron Shum Jewelry are renowned brands such as ARBUTUS, TEMPORIS, JEAN D’EVE, BULER Swiss Watch, K & Bros from Italy, and BLAULING.
Source: news release
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