Karl Gray, RSA Insurance (left) and Joseph Alapatt, 3i Infotech (right)
RSA’s successful E-business strategy has been recognised by an independent panel of judges at the Middle East Insurance Awards 2010. RSA received the E-business award, confirming its position as one of the region’s leading insurers.
RSA offers web based solutions to business partners and direct to the public. RSA Direct is one of the most popular insurance portals in the UAE and allows customers to receive a quote in 20 seconds and complete the entire insurance policy purchase cycle in less than five minutes. However, RSA have taken their web proposition one step further by providing dedicated personal customer managers.
“We recognise that whilst automated web based solutions are important, many customers want advice and support from a real person. At RSA, we believe we have found the solution by providing dedicated Personal Customer Managers to each and every person who buys a motor policy, says Karl Gray., Head of Personal Lines, Middle East.
Paul Holmes, Middle East CEO, commented “Our e-business strategy has been led by our constant quest to innovate and improve our customer proposition. In a dynamic business environment, we continue to leverage technology to offer an excellent service to our customers consistently over time”.
RSA continue to develop their web based solutions and also lead the market in their B2B offerings, which include Marine, Motor, Home and Travel.
Source: news release
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