Mr. Jean-Marie Dru, Chairman of global advertising network TBWA/ Worldwide jetted into Dubai today for a review of the creative work at the agency’s Middle East and North Africa hub office at TBWA/RAAD.
Mr. Dru is renowned for being the father of the unique TBWA/ ‘Disruption’ philosophy which ensures breakthrough advertising creative for clients by identifying advertising conventions, breaking them, and then defining new routes to the consumer.
During his visit, Mr. Dru was introduced to the internal departments of TBWA/RAAD Middle East and conducted a review of the creative work in progress at the agency and was updated by the management team on several new regional pieces of business that TBWA/RAAD has won at pitch recently.
Mr. Dru took time to define his ‘Disruption’ philosophy and stated it is both a mind-set and a methodology that TBWA uses every day in developing ideas that help its clients find a completely original way of presenting a brand to the world.
Source: news release
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