Is your offline business ready to take advantage of online local search traffic? These are highly targeted leads that you could be missing out on right now.
The ‘old’ ways of finding local businesses used to involve opening the yellow pages or asking others. It didn’t matter what type of businesses it was. If you were looking for a dentist or pest control services, you would typically open the big bulky book and start browsing.
The problem with following this method is that it is old and becoming out dated.
More and more consumers in Dubai and UAE (both visitors and residents) are searching for what they want online. They are using Google and other search engines to search for information about businesses, products, services, coupons, promotional offers, events, jobs etc.
For instance, now if someone wants to find a massage parlour in Dubai Marina they can do a Google search for massage parlour dubai marina, and find what they are looking for. They can then review the information and decide to use the products / services or not.
Many offline businesses in Dubai and UAE do not have websites yet, or even if they have websites, these are not search engine optimised for targeted local search keywords, and hence business may not show up in the first page of Google search results, when interested consumers are using such keywords to search online. Businesses are thus losing out on targeted leads and potential potential revenue that local search gives them. That makes local search, right now, a great opportunity that can be taken advantage of by all businesses in Dubai and UAE.
Competing for search engine placement is a hot commodity right now because it can increase leads, customers and revenues of businesses. Some of the larger businesses may spend a lot of money on SEO (search engine optimisation) consultants, to SEO their website, and this may still not provide them with high Google search results rankings for local search targeted keywords.
Search engines like Google strive to provide searchers with a high user experience and relevant information as search results. Therefore, in order to obtain higher Google search results rankings, businesses should ensure that their content is search engine optimised and regularly posted to a local search directory.
Businesses targeting Dubai and UAE consumers, irrespective of whether they have a website or not, should consider the use of a SEO (search engine optimised) local search directory, like DirectoryofDubai.com. Such directories are optimised specifically for local search by city or community and provides the searcher with very targeted results.
For a local Dubai and UAE business owner it’s easy, effective, and costs much less than print advertising and search engine optimisation of websites. The way local search directories typically work are like this.
You find a local directory that supports your city, like Dubai. Next you place your business listing by signing up for the local directory, like DirectoryofDubai.com. Your listing goes into a category that best describes your business. It’s highly optimized in this way.
Now when people search for Dubai and their search term, which you might fall into, you’ll have better chances of getting in front of your target market that are hot for your product or service at that point in time.
The bottom line is, if your business is targeting Dubai and UAE consumers, and you need to generate more leads, increase customers and revenues, you should think about getting involved in a local search directory, such DirectoryofDubai.com, focused on your area / city / country. This will provide you with significant benefits and a high ROI.
Source: Content provided by Valuserv Marketing / DirectoryofDubai.com
NOTE: If the business mentioned in this article, has purchased our business listing + 12 Blog Posts package, then the above image links would be directed to the businesses’ specific listings in Dubai Business Directory, otherwise the links will be directed to the general business listings, coupon listings, event listings, and product/service listings category pages.
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