Arabian Radio Network (ARN), the largest radio broadcasting group in the UAE, today announced more than 130 delegates participated in the second day’s proceedings of the first-ever RADIOlogy conference, an ARN Plus initiative focusing on effectively understanding and utilizing radio advertising.
Led by the highly acclaimed creative radio guru Ralph van Dijk, the event that opened on 6 December runs until 10 December at the Palladium Conference Centre in Dubai Media City. The first day witnessed the participation of 110 registered delegates. Participants shared their experience with van Dijk on both days, while benefiting from the renowned radio guru’s significant industry expertise.
The identical sessions on the first two days included keynote presentations, creative workshops and master classes that were designed to enhance participants’ knowledge in engaging their target audience. The conference aims to look at the psychology of radio advertising and its methods of application in every step – from brief to production.
Mahmoud Al Rasheed, General Manager of ARN, said: “The workshop on the first two days threw light on various aspects of radio advertising, including how improvement could be made in certain areas. International radio guru van Dijk offered special insights and ways to learn from the evolving global trends as well as how new key techniques can be suitably incorporated in this region. This is a ‘must attend’ event for advertising industry professionals.”
Steve Smith, Chief Operating Officer of ARN, said: “ARN aims to continuously contribute to the growth and development of radio in the region. The RADIOlogy conference is specifically focused on enhancing radio advertising industry and bring it on par with global standards. We also believe this event will help brands in Dubai deliver better results from their radio advertising.”
Ralph van Dijk, a 21-year veteran in the advertising industry from Australia and England, is regarded as an authority on radio advertising. He founded Eardrum, one of the most awarded specialist creative radio agencies in the world that offers recommendations on improving the quality of radio advertising and gaining creative advantages even on low budgets.
Van Dijk said: “A great radio creative grabs the attention and engages the listener to hear the desired message. I was impressed with the commitment of the industry professionals here in Dubai to deliver quality commercials.”
One of the fastest growing radio networks and communications services in the region, ARN has a portfolio that comprises Al Arabiya 99.0 and Al Khaleejiya 100.9 in Arabic, Virgin Radio Dubai 104.4, Dubai Eye 103.8, Dubai 92 in English, City 101.6, Hit 96.7 in the South Asian languages of Hindi and Malayalam respectively.
Source: news release
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