Premium automotive manufacturer Jaguar Land Rover is proud to announce exciting plans for its participation in the forthcoming Dubai International Motor Show, talking place 16 – 20 December at the Dubai World Trade Centre.
The Middle East is and always has been a very strong market for both Jaguar and Land Rover, and this year’s participation in the region’s largest and most successful Motor Show will be an exciting opportunity to showcase the product line-up for both Jaguar and Land Rover, the strongest portfolio in the brand’s history.
This year Jaguar Land Rover will be taking adjacent stands in Hall 1, with a total of nine vehicles on display. On the Jaguar stand, visitors can expect to see the exciting new flagship, the all-new Jaguar XJ, alongside the award winning Jaguar XFR saloon and high performance XKR sports car.
On the Land Rover stand will be The Range Rover, the flagship model and the most complete luxury 4X4 in the world, Range Rover Sport and a Limited Edition Range Rover Sport, the dynamic Sports Tourer, Land Rover LR4, the supremely able SUV and winner of over 100 international awards and the Land Rover LR2, a premium compact SUV.
Managing Director for Jaguar Land Rover MENA Robin Colgan said “The Dubai International Motor Show promises to be a world class event and I am proud to be exhibiting our strongest ever product line-up across both Jaguar and Land Rover. We continue to have a strong business here in the Middle East, and have recently launched a full range of new products that are perfectly tailored for the region, so I can confidently say we are looking forward to a very strong 2010.”
All-new Jaguar XJ – Exclusive Preview
As part of the this year’s Motor Show activity, Jaguar Design Director Ian Callum will be visiting key markets in the region including Lebanon, Qatar and the UAE to officially unveil the Jaguar flagship the all-new XJ. First unveiled at a lavish ceremony at London’s Saatchi Gallery in July of this year, the Jaguar XJ has already attracted worldwide attention and looks set to create waves when it arrives in the region in Q2 of 2010.
Sleek, sporting and sophisticated, the all-new Jaguar XJ brings a daring new spirit to automotive luxury – it offers a seductive mix of striking design, breathtaking performance and engineering without compromise.
Building on the success of the new XF and XK models globally and in the Middle East, the introduction of the all-new XJ is a landmark for the revitalised Jaguar brand. Clearly positioned as the company’s four-door flagship, it extends the appeal of the XJ to a new generation of customers.
Ian Callum, Jaguar Design Director said “The new XJ is a thoroughly modern interpretation of the quintessential Jaguar. It is the most emphatic statement yet of Jaguar’s new design direction, and I am very excited to be here in the Middle East to exclusively reveal our flagship to the region.”
Ultimate Luxury for 2010 Land Rovers
The Dubai International Motor Show Motor Show will also be an exciting time for Land Rover, with a fully refreshed Land Rover line up for 2010 on display.
Powered by all new LR-V8 Naturally aspirated petrol and the LR-V8 Supercharged engines, the Land Rover 2010 vehicles set new benchmarks for performance and economy, boasting substantial increases in power and torque over their predecessors as well as reduced emissions and reduced fuel consumption.
With a strong focus on sustainability at this year’s Motor Show, Land Rover will also be announcing the success of the CO2 Offset programme, with 147,082 tonnes of CO2 offset from the GCC and Levant in the first year alone since its launch in 2008.
Other highlights to be announced at the stand will be the introduction of The Range Rover 10.5 model year and a Limited Edition Range Rover Sport, all of which will make the Land Rover stand a must-visit at the Dubai International Motor Show this year.
Source: news release
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