The Dubai-based real estate firm, The Property Store, today announced the appointment of Ms. Billy Rautenbach, owner and the new Managing Director who brings on board 26 years of expertise and experience from international and regional property markets out of which 6 years has been at the Dubai-based property consultancy firm, Better Homes.The Property Store is restructuring its business model by focusing its strategy to provide improved quality service to meet the expectations of the clients with an expanded range of services.
Explaining the rationale of the new program, Ms. Billy Rautenbach, the Managing Director of The Property Store, said: “The Property Store is introducing a new and unique Quality Services Programme which promotes a professional standard of service and accountability. This one-of-a-kind program requires our staff to follow specific procedures and introduces standards of practice and training which can be recognized and appreciated by the client. The program which consists of monitoring systems, best business practices, support resources, standards and solutions for the delivery of better services with emphasis on sharing market knowledge with the clients, is designed to ensure consistent service.”
Defying the general perception that the current market lacks enthusiasm, Ms. Rautenbach, highlighting Dubai’s unique position as a major tourism hub and a leading re-export destination in the region, underlined the emirate’s lucrative investment environment thanks to new legislations as well as its excellent infrastructure and logistics facilities which play a pivotal role in facilitating and sustaining the growth of business across various economic sectors.
Citing no room for speculative risk-taking investors under the current market, she said: “During the boom days, the property consultancy firms were not motivated to act from a client’s perspective as it was mostly speculative sales. Today we cater to yield-based investors, home owners and or leasing clients in both commercial or residential sectors”.
“We are now seeing different investors in the market including the real buyers – the end users – seriously looking at the property market. Now there is a new market comprising those who could never invest in properties during the boom time. We see a lot of activity in this new market where middle to upper-middle income people are actively scouting for opportunities,” she said.
According to her, on a returns-based perspective, Dubai or the UAE in general still holds unlocked growth potential as the rental yields are still robust in comparison to global averages.
Predicting a change for the better in the real estate market, The Property Store Managing Director added: “Most other industries that are coping well are consumer-driven. They have recognised the necessity to reorganize in order to meet the needs of the consumers. In the recent past, real estate has been viewed as a sales only industry. But perceptions are changing and professionals are realising that the key to real estate success is service – not sales.”
Source: news release
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